I like this study because it’s not about the most popular Halloween costume in each state — it’s about each state’s most unusual costume.
The real estate blog Estately.com analyzed Google searches for the past 11 years to figure out what Halloween costume each state looks up more than anyone else. Here are five highlights:
1. People in California search for “pregnant nun” costumes the most.
2. People in Wisconsin are the most likely to want to dress up as BEER.
3. People in Illinois make the most searches for slutty pumpkin costumes.
4. People in New Jersey search for Snooki costumes more than anyone else. Keep in mind, the data goes back 11 years, so that covers the whole “Jersey Shore” era.
5. And people in South Dakota search for the phrase “costume ideas” more than anyone else.
